The Journey of Snapdeal: From Start-Up to E-Commerce Challenger

Snapdeal is one of India’s pioneering e-commerce platforms, known for its remarkable journey from a daily deals website to a major online marketplace. The company’s evolution reflects the dynamic nature of the Indian e-commerce landscape and showcases the resilience and adaptability required to thrive in this competitive sector. Let’s explore the inspiring journey of Snapdeal and its key milestones.

The Early Days

Snapdeal was founded in February 2010 by Kunal Bahl and Rohit Bansal. Initially, the company started as a daily deals platform, inspired by the success of Groupon in the United States. The platform offered discounted deals on various services, including restaurants, spas, and travel packages. This model quickly gained popularity among Indian consumers looking for value-for-money deals.

Transition to an E-Commerce Marketplace

In 2012, Snapdeal made a strategic shift from a daily deals site to a full-fledged e-commerce marketplace. This transition was driven by the growing demand for online shopping in India. Snapdeal expanded its product categories to include electronics, fashion, home goods, and more. This pivot allowed the company to tap into the booming e-commerce market and compete with established players like Flipkart and Amazon.

Rapid Growth and Funding

Snapdeal’s rapid growth attracted significant investment from domestic and international investors. The company raised funds from prominent venture capital firms, including SoftBank, Alibaba, and Foxconn. These investments enabled Snapdeal to enhance its technology, expand its logistics network, and improve customer service. By 2015, Snapdeal was valued at over $5 billion, making it one of India’s most valuable start-ups.

Challenges and Competition

Despite its early success, Snapdeal faced numerous challenges, including intense competition from Flipkart and Amazon. The company struggled with issues related to customer satisfaction, logistics, and market share. By 2016, Snapdeal was experiencing financial difficulties, leading to significant layoffs and restructuring efforts. These challenges highlighted the intense competition and operational complexities in the Indian e-commerce market.

The Road to Recovery

In 2017, Snapdeal embarked on a recovery plan known as “Snapdeal 2.0.” The company refocused on its core strengths, optimizing its operations, and improving customer experience. Snapdeal streamlined its product offerings, enhancing the platform’s efficiency and reducing operational costs. This turnaround strategy helped stabilize the company and position it for sustainable growth.

Commitment to Indian Sellers

One of Snapdeal’s key strategies has been its focus on empowering Indian sellers, particularly small and medium enterprises (SMEs). The platform provides these sellers with the tools and resources needed to reach a wider audience and grow their businesses online. By supporting local businesses, Snapdeal has contributed to the growth of the Indian e-commerce ecosystem.

The Current Landscape

Today, Snapdeal continues to be a significant player in the Indian e-commerce market. The platform focuses on providing value-for-money products, catering to price-sensitive customers across the country. With its renewed focus and strategic initiatives, Snapdeal is poised to navigate the competitive landscape and sustain its growth in the years to come.


The journey of Snapdeal from a daily deals website to a prominent e-commerce marketplace is a story of innovation, resilience, and adaptability. Despite facing significant challenges, Snapdeal’s ability to pivot, recover, and focus on its core strengths has enabled it to remain a key player in the Indian e-commerce industry. As it continues to evolve and support local businesses, Snapdeal’s story remains a source of inspiration for entrepreneurs and businesses alike.

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